The creators of the World Sports Photography Awards, the world's leading awards for editorial sports photography, turn their lens to marketing and advertising. Welcome to the Brand Sports Photography Awards.

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Partnered with

The Brand Sports Photography Awards celebrates the work that shapes how the world sees sport, with a focus on areas such as brand campaigns, sponsorship activations, and fan engagement visuals.

The awards lends itself to the creative forces behind these campaigns, while being judged in its commercial context that goes together with the brand storytelling.

Focus Area

Each project should be more than just the imagery looking good, it should show a clear creative idea, executed with skill, in service of a brand's commercial goals.
With 13 different categories available to enter, and up to 6 images within a project, judges are looking for work that earns its place in a campaign, not just a strong photograph in isolation.

Brand Campaigns

Ambassador & Talent

Sponsorship & Partnerships

Activation &
Fan Engagement

Categories

Industry Sectors

Open to brand entrants, judged on work that used sports imagery in category-specific campaigns.

Automotive

Recognises the best sports photography created for automotive brands, celebrating imagery that connects car marques to the world of sport through campaigns, activations or partnerships.

Financial Services

Celebrates sports photography commissioned by banks, insurers, fintechs and other financial brands, recognising imagery that brings sponsorship and brand campaigns to life.

Tourism & Hospitality

For sports photography created by tourism boards, hotels, hospitality brands, airlines and travel brands, recognising work that uses sport to showcase place, culture or experience.

Luxury & Watch

Recognises sports photography produced for luxury and watchmaking brands, celebrating imagery that captures craftsmanship, prestige and sporting association.

Fashion

Celebrates sports photography created for fashion and apparel brands, recognising imagery where sport and style intersect.

Technology

For sports photography commissioned by technology brands, recognising work that captures innovation, performance or fan experience through a sporting lens.

Food & Beverage

Recognises sports photography created for food and drink brands, celebrating campaigns that connect consumption occasions to sport.

Gaming

Celebrates sports photography produced for gaming and esports brands, recognising imagery that bridges traditional sport with gaming culture and audiences.

Categories

Sporting Brands, Rights Holders & Teams

Open to kit, apparel, equipment and footwear brands, clubs, sponsors and other rights holders.

Best Portrait Photography

Recognises the strongest portrait photography commissioned by sporting brands, clubs, rights holders and teams, celebrating imagery that captures athletes, ambassadors and personalities with craft and character.

Best Product Photography

For standout product photography by sporting brands, recognising imagery that brings kit, footwear and equipment to life.

Best Tournament or Event Promotion Photography

Recognises photography used to promote a tournament or event, celebrating imagery that builds anticipation and excitement.

Best In-Venue and Stadium Photography

Celebrates photography that captures the stadium and matchday environment, recognising imagery that brings the in-venue experience to life.

Best Merchandising and Retail Photography

Recognises photography of merchandising and retail environments, celebrating imagery that shows how sport connects with fans at the point of purchase.

Created by the team behind the world’s biggest competition for sports photography

The World Sports Photography Awards is the largest sports imagery awards in the world. 23,000 entries, 60+ sports, 4,200 entrants from 123 countries, judged by an international panel and trusted by clubs, federations, and rights holders worldwide.

Partner with us

Partner with Brand Sports Photography Awards. Get in touch with our team to learn more.